THE JOURNAL / IDEAS WITH A PURPOSE
A better question. A different perspective.
Practical perspectives on brand strategy, content and the decisions that shape commercial growth.
THE POINT OF VIEW / 01
PERSPECTIVE / 01
Before you buy attention, give buyers a reason to choose.
A practical starting point for a clearer brand position.
THE POINT OF VIEW / 02
PERSPECTIVE / 02
Your LinkedIn profile should start a conversation.
Build a profile around the people you want to reach.
THE POINT OF VIEW / 03
PERSPECTIVE / 03
Build a service page around a buying question.
Connect search intent to a useful commercial next step.