THE OPEN DESK / MARKETING CLARITY
Where should you focus next?
A short self-assessment of your positioning, proof, reach, conversion and measurement. Your result is available immediately.
5 QUESTIONS · ABOUT 2 MINUTES
Rate your current position from 0 (not in place) to 4 (clear, consistent and evidenced). This is a self-assessment framework, not a market benchmark.
01 / Position
Can your customer explain why they would choose you over alternatives?
Not yet → Consistently
02 / Proof
Do you have documented examples that support your promises?
Not yet → Consistently
03 / Reach
Do you know where to reach the person who makes the buying decision?
Not yet → Consistently
04 / Conversion
Is the next step after interest clear and easy?
Not yet → Consistently
05 / Measurement
Can you connect marketing activity to qualified opportunities and costs?
Not yet → Consistently