Give your marketing a commercial test.
Model an engagement with me using your assumed fees, marketing spend and customer economics. See what needs to happen for the investment to make sense.
All money values are in AED. Enter incremental opportunities from this work. Consulting fees are your planning assumption, not a quotation.
After marketing costs, over 3 months
Scenarios vary leads by ±30% and close rate by ±25% relative to your base input. *Fractional customers are expected values. Results are scenarios, not guaranteed returns.
See the calculation & assumptions +
Revenue = additional qualified leads × close rate × average customer revenue × months. Contribution = revenue × contribution margin. Net contribution = contribution − total consulting, media and execution costs. ROI = net contribution ÷ total cost. Break-even customers = total cost ÷ contribution per customer, rounded up.
The model assumes one revenue event per new customer, a constant monthly lead volume and immediate realisation within the period. It excludes recurring revenue, tax, financing, fixed overhead and timing delays. Include relevant variable fulfilment costs in your margin and all marketing execution costs in your budget.