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The commercial content brief

Give every piece of content an audience, a point and a next step.

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01Target reader and buying stage02Question this content will answer03One useful point of view04Evidence or example you can show05Format and primary channel06Opening line / hook07What should the reader do next?08How will you assess whether it helped?

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Let’s build your
reason to be chosen.

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Clear scope. Agreed deliverables. A practical next step.

The commercial content brief

Let’s build yourreason to be chosen.

Let’s build your
reason to be chosen.