The work behind the outcome.
Buyers no longer search only on Google. They ask AI assistants and read the answer. If your content isn't structured to be found and cited, you're invisible in that answer.
I set up search standards that cover all three: classic SEO, answer engine optimisation and generative engine optimisation, with editorial briefs your writers can follow.
A practical search-content plan connecting your services, evidence and relevant customer questions.
Your concrete deliverables
- 01Search and content audit with a prioritised issue list.
- 02Keyword-to-page map and service-page content briefs.
- 03Internal-link and structured-data recommendations, plus a measurement plan.
What I need from you
Your website, service priorities and existing Search Console or analytics reports where available.
Scope & engagement
Audit + implementation roadmap
Development, content production volume and ongoing implementation are defined in the proposal. Search rankings and AI inclusion cannot be guaranteed.
How the engagement starts
A discovery conversation establishes your context and priorities. You receive a tailored scope, agreed deliverables, timing and fees before work begins. Commercial results depend on your offer, market conditions and execution; we agree useful measures for the work.